Visual Identity Guidelines

Strive Blue and White form the foundation of everything we do visually. These are the colors people will associate with us first—confident, clean, and unmistakably Strive. Use the exact color codes shown here to ensure consistency across every touchpoint. The color names are exclusive to Strive and won't be found in standard color libraries.

Our secondary palette adds depth, warmth, and range to the brand system. Dark Blue brings gravity and trust. Light Blue softens and opens up space. Sedona delivers the warmth and vitality that makes Strive feel human. Together, they give us the flexibility to tell richer visual stories without ever losing brand coherence. Use the exact color codes shown here. The color names are exclusive to Strive.

Gradients bring energy and motion into our visual language, and they're one of the most expressive tools in the Strive system. These approved gradient treatments should be used to add vibrancy and dimension—never as a crutch for flat compositions. Each gradient is built from our secondary palette and should be reproduced exactly as specified here.

Always be sure there sufficient contrast between colors in application.

Strive's dermatology sub-brand carries its own distinct palette—rooted in nature, renewal, and skin vitality. These colors create a softer, more organic feel that distinguishes our derm line while still living within the broader Strive identity. Adhere to the color codes shown here. The color names are exclusive to Strive.

Always be sure there sufficient contrast between colors in application. For black and white, use the following combinations as a guide.