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Photography
Photography is where the human element of Strive comes to life. Our imagery should feel warm, real, and vital—connecting with audiences on a personal level and bringing the energy of our brand into every frame.
Textural
This covers abstract textural elements that are suggestive of compounding and the elements that are contained within our compounds. These textures could be microscopic or zoomed out as if from a 30,000 ft view. Textures of the natural world, chemical compounds, human elements (like skin or hair) are all examples of textures that work.
Human
The human element is at the core of Strive’s identity, so as often as possible, make the focus on real people ages 30 and up, of all shapes, sizes, and color—because Striving is for all of us. Images of generally happy and upbeat people engaged in physical activity, demonstrating a ‘feel good’ sense or our own Strive workforce are all examples of appropriate content.
Product
Although the focus is not meant to be on our end products themselves, there are times when it is critical to portray them in a compelling way. When demonstrating product, do so in a unique, intriguing manner that feels elevated.
