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Logo
The Strive logo exists where art meets science—a visual expression of our commitment to quality, vitality, and the human side of healthcare. To ensure it shows up with the clarity and consistency it deserves across every medium, follow these guidelines.
wayfinder mark
Our logomark features a strong geometric form layered with meaning—from the mechanism of action concept to the directional compass signaling the leadership of Strive. This vibrant and strong mark represents the spirit of Strive and is a vital element in our brand identity.
The Strive logomark requires a minimum clearspace equal to the triangle found in the negative space within the center of the mark.
WORKMARK
The Strive Wordmark is made with custom lettering—crafted with purpose and subtle connections to the previous Strive Pharmacy logo. Any attempt to recreate or alter the wordmark should not be made.
It is recommended to use the Wordmark in conjunction with the Logomark. However, it is appropriate to use solo as situations warrant.
HORIZONTAL LOCKUP
The Horizontal Lockup is the primary lockup for Strive. Intentional spacing and proportions create an optically sound lockup.
The Strive horizontal logomark requires a minimum clearspace equal to the size of the logomark within the lockup.
Vertical Lockup
The Vertical Lockup is ideal for filling vertical space that feels empty or unfinished. It’s especially useful when there’s limited width available and both the Horizontal and Vertical Stacked Lockups cannot fill the space.
This Lockup is often utilized aligned left in a composition, please review the demonstration section (p.44) of this guide for further visual examples.
X in the following diagrams indicates the minimum Clearspace for each logo.
SCP Lockup
Since the Strive brand is not known globally (yet), a positioning line will be necessary in some instances to help connect the brand name to its primary service offering.
When using the logos and positioning line, the lockup requires minimum clearspace demonstrated here.
Incorrect Usage
Here you will find several examples (albeit, not every example) of what not to do when handling any of the Strive brand marks.
Ordered list
- Do not use any previous version of the Strive logo.
- Do not recreate the logos. They are sacred artwork and should be treated as such.
- Do not skew, stretch, or distort the logos in any way.
- Do not outline or apply any additional effects to the logos.
- Do not use the Strive logos in any other color outside the Strive color palette.
- Do not alter the logo lockups in any way.
Logo Color Usage
This page showcases each of the approved color combinations for Strive’s logos. The Horizontal Logomark is shown here as an example, but these guidelines apply to any of the Strive logos as well as typography within the overall system. When followed, these specific rules will help establish brand equity.
In general, the primary application of color for our logos is Sedona for our Logomark and Strive Blue or Strive White for our Wordmark.
When placed on an image the logomark should be white for the best contrast.All other options should be considered secondary use cases.
SECONDARY MARKS
Strive’s Secondary Badge is an additional brand element and highlights a key messaging point in a visually beautiful way.
This badge can be used with and without the Logomark.
The badges should never be used as a primary mark in any instance, but simply as a supporting element.